The casino industry is not a static one, nor is the mobile gaming industry, both of which continue to gain a great deal of popularity today. The clout of social casino in turn is growing at an unprecedented rate. The market is now bringing in more than $3 billion, thanks to social casino games, which have shown an active spurt in recent years. Newcomers are now feeling encouraged to seek success as a result of the flexible entry areas.
Different industries have sought out different benefits from social casino. Casinos need it so as to continue getting the customers that they have on site. The data for their different users is important as well, and game developers are now viewing it as a way to further grow their incomes.
There are, however, some kinks in the system. There is continuous solidification of the markets, where quite a few of the blue lights have changed to red. These simultaneous occurrences have made the potential entrants of the social casino market wary of what they might be getting into.
How the Best in the Market can Inspire the Rest
Casual Connect USA, one of the leading names in the social casino market today, will be immersing itself rapidly into these matters by providing three days of full-fledged content pertaining to social casino. Pundits of real money gaming and social casino game expansion will provide an inside look into markets, speculate about what can happen next and analyze how the new entrants and studios can continue to prosper in the space.
The people who call the shots at FlowPlay, Pala Interactive, Gamblit Gaming, Gamedesire and Yazino will mete out lessons on how to look into various ways of game development while the powers at be from Electronic Arts, Vonchurch, Scopely and Pentasia will provide detailed tips on how to harness the rough diamonds for a studio that is experiencing growth.
Casual Connect attendees enjoy drinks, music, and casino-style games at one of the conference’s networking parties in 2015.
A game that is designed well is but one part of the puzzle. There is a need of a marketing strategy. Facebook, Playtika, GSN Games, Zynga, Big Fish, Product Madness, Bidalgo, AdColony and others will look into the matter of acquiring users, as well as space for advertisements, and copyright and trademark issues. Also the specialists at Product Madness, Partis Solutions, Magnum Integrated Marketing, Pipa Studios, b spot, Cataboom and Pipa Studios will demonstrate to you how to retain users with incentives that would reward them for being loyal.
Due to the lopsided nature and continuing alliance of social casinos, successful studios that are independent, upcoming stars and research oriented firms operating in the space can give you an idea of what to do. The administrators at Leading Edge Design, Draftday Gaming Group and Greentube will share their detailed experiences involving both the markets, including how to move between them.
Alliance Building
Besides getting casino-oriented content of an educational bent, Casual Connect USA will additionally be giving offers to the attendees with regard to partnership cultivating opportunities as well as figuring out possible business answers. The conferences which are restricted to professionals often have an exuberant air about them and manage to get a foothold of more than one thousand people in the area along with an email form of networking that reaches out to speakers as well as advertisers.
There is a meeting mechanism at work in Casual Connect USA which facilitates users with attendees with regard to business oriented work and those who need them too. There can be further face to face meetings to talk about business and developing ties that last for a long time.
The Casual Connect USA event will be held at the Mariott Marquis in San Francisco between July 18 and 20. Over 250 speakers and 3000 people are scheduled to attend.
